Giving you fresher, more recent search results
11/03/2011 08:19:00 AM
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
This is not what we translators want, and how does Google know what the majority of searchers want?
This follows another idiotic change: it used to be easier to search for obscure words. Now, Google says ‘Did you mean X? Searching for X’ – you can click on your original term if you still want it.
Some colleagues say they are using DuckDuckGo and Blekko.