Paul Potts/Deutsche Telekom

Deutsche Telekom is using a video of Paul Potts as a TV advertisement, with the slogan Erleben, was verbindet (literally, Experience what links (people)). The clip is of him

Funny – I didn’t know Deutsche Telekom had anything to do with his win. And it seems weird to use such a well-known event. But I suppose not that many Germans had seen the clip. Still, how can a company base its advertising on something that’s been on YouTube for months?

Vom Handyverkäufer zum Opernstar

Paul Potts blog

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