Quark as a superfood/Völliger Quark

I’m glad we can call Quark quark now, which does away with the problem of ‘translating’ it as curd cheese or cottage-cheese-without-the-lumps (Hüttenkäse!), almost as dreadful as the problems of translating Zwetschgen.

The Daily Mail is today touting it as a superfood:

Rise of the soft cheese that can help you lose weight: Sales of ‘superfood’ quark rocket 40% in a year

It’s every dieter’s dream: the cheese that could actually help you shave off those extra pounds.
Sales of quark – a soft cheese that’s virtually fat free – have rocketed by 37.9 per cent in the last year.
Health-conscious Britons forked out a staggering £8.5million for the ingredient, a jump of £2.3million from the previous year.

I am mystified by the term ‘virtually fat free’. That sounds like low-fat quark to me, the stuff I refuse to eat but have accepted, if reluctantly, as a poultice (Quarkwickel sounds like a sort of samosa but isn’t).

But it looks as if Lake District Quark don’t do anything but low-fat quark. They call it ‘naturally fat-free’. They must have got hold of some fat-free cows. And Jennifer Lopez and Carole Middleton are apparently fans.

What makes Lake District Dairy Co. Quark, different from other Quarks?

If consumers are familiar with European Quark, they will notice a distinct difference with our British Lake District Dairy Co. Quark as it is noticeably smoother in texture and more spoonable making it more versatile and perfect for cooking, baking and mixing.

As the Germans would say, that’s a load of Quark (das ist doch völliger Quark!).

Südmilch, for instace, sell it in qualities from low-fat to 40° Fett in der Trockenmasse (fat in dry matter).

Es gibt ihn in verschiedenen Fettstufen von mager bis hin zu 40% Fett i.Tr. Egal ob pur oder mit Joghurt zu frischem Obst, für Desserts oder mit frischen Kräutern zu Kartoffeln: Der Südmilch Speisequark ist immer ein Genuss.

I think quark desserts may be a good way of getting some people to eat more protein. We can get French soft cheese desserts now, but they seem only to be produced in child-size containers.

If you’re keen to get quark in the UK other than low-fat quark, it looks difficult. German Deli has a certain amount, but not only is it Milram Frühlingsquark, which means it’s mixed with herbs and stuff, but it’s described as containing ‘skimmed quark’, and Aldi also apparently has a fat-free version.

2 thoughts on “Quark as a superfood/Völliger Quark

  1. £8.5m worth seems an incredible amount of quark, given that it’s virtually unknown here. I wish though that I could have contributed to this figure and be able to make a proper Käsekuchen, but my 20-year search for quark in a 30 mile radius of Milton Keynes has so far been unsuccessful.

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